I was poking around looking at antennas for 300 mHz and something dawned on me.
The wire is acting as a single pole antenna and apparently not a bad one at that. If you would want something with more gain, it would end up being most likely a directional antenna. While this could net you much more range, the problem would be that the range is directional.
So lets say you grabbed a yagi or panel antenna (or heaven forbid a dish), you would get killer range in the direction the antenna is pointing, but in the other directions, your range would suffer greatly. We won't get into lobes of the antenna pattern and the gain they provide. So really this isn't ideal for this type of application.
But you say, hey dood, what about slapping an omni up there instead? Those get gain right? This is correct but we have one fundamental flaw. This is a single wire pickup. Most antennas (antennae?) are coaxial. I'll be the first to say I wouldn't be sure about how to wire up a coax antenna into a single wire.
I would think if you really wanted to maximize the mod, you could run the wire up one pillar of your truck, completely around the truck through the headliner to the other side and back down the opposite pillar. To be honest, I think that would be overkill, and to suit the overkill I'd say you might even suffer degraded sensitivity if you get interference from modulation. Of course I don't work with 300 mHz on an everyday basis so that could be completely off too...
Whatever you do, don't drop the $50 on an antenna. You really won't realize the gains that the cost over a simple speaker wire would net you.
Whew.. maybe I shouldn't drink red bull so early in the morning.