Ok so after about two weeks with the prototype cupholder from
@BenCC doing multiple short and long trips, multiple sized driving vessels and whatnot. I have to say that I absolutely love this thing. The phone pocket is not something that is utilized by me so somewhat of a waste of space, but discussing with Ben he seems to elude to the fact that he will offer a version with and without the phone pocket (two designs).
The integration into everything is pretty much stock looking after showing to my brother and my wife. Both drove with me and helped utilize from a passenger perspective and the butterfly is the killshot for this making the functionality just that much better. Small details of fit and finish have already been shared with Ben but outside of that, and the cupholder, this thing is absolutely stellar and just brings the truck up that much more! Even seeing as this is a "prototype" version I am completely happy with it and it has just become a "normal" part of the truck now.
One person had mentioned in the comments about the bottom of their cups getting hot in stock cupholder and I did check this after a couple of longer freeway trips and felt ZERO temp difference. Bottom of cupholder and cup are ambient temp so the material he is using is thick enough that there is no heat transmission that I can detect.