This is what happens when a few "pros" use something. People who think they ride as hard or as fast think they need the same stuff. Wide bars/35mm bars are a waste for the average rider. Just like riding a 200mm travel bike is a waste.
Yes-I know some people really do need 800+mm bars. But the average person isn't 200cm tall. I deal with a lot of ultralight hiking and backing stuff for my work. And the same problem exists there too. A very small selection of people are comfortable with a sub 10lb base weight. But, since people see those very few people doing-they all think need to the the same way. When in fact the average day or multiday hiker is going to hate how minimalistic their setup has to be for that to happen.