Following this up with my experience on the Toyo Open Country AT3's compared to the Falken AT3W. So far, and this probably won't be a popular opinion, but I think the Falkens are a superior tire (At least for those who daily drive their rigs).
Keep in mind I am comparing a 34x11R20 Falken to a 35x11.50R20 Toyo so this isn't apples to apples. The road manners of the Falken are in my opinion absolutely beyond reproach for an aggressive All Terrain. Quiet through their entire tread life, track absolutely true and dead stable on the freeway. 100Mph with the Falkens was a snore fest. They just got it done, it was 1 finger driving on a straight stretch. They also balanced out with shockingly little weight and stayed true over 60k miles for me with only a single rotation around 40k.
The Toyo's are certainly not bad, but I find they do wander ever so slightly on the interstate. They aren't nearly as bad as some (Looking at you Goodyear Duratrac) but the Falkens felt so stable I could set the cruise control, crawl in the back for a nap and cross half of UT with no steering input. The Toyo's I find I am having to adjust a bit with regularity. Just to reiterate they are not bad, at all, just that the Falkens set an incredibly high bar for highway manners. The Toyos also balanced out with very little weight and passed Road Force but the steering wheel does shake just the tiniest bit above 70MPH. It's not enough that I even notice it unless I am looking at the steering wheel, but the wheel was dead still with the Falkens.
One thing I noticed right away, as I had both the Falkens and Toyos in my possession for a few weeks before they got mounted - The sidewalls on the Toyo are very soft and pliable. I can compress them with my hands. They are softer than most of my dirtbike tires. The Falkens were much more inline with the BFG AT's. Tough as hell and could barely compress them with my hands. I definitely noticed this offroad. I would run my Falkens at 36psi on the street and had to get them down to about 22psi to get the ride I wanted off road. I also run the Toyo's at 36psi on the street and honestly they feel about the same around town. The big difference was offroad. I only had to drop to about 30psi to get similar ride comfort as the Falkens at 22psi. Now I do have more sidewall with the 35's so that is certainly playing a part but my gut is that the Toyo's are just a softer tire all around. Hopefully this represents advances in materials and design and not a wimpy sidewall. Time will tell I suppose.
The biggest factor for me is snow performance which I have extensive experience with on the Falkens and zero on the Toyos. The Falkens were as solid winter tire, significantly better than the BFG KO2 but not as good as the Goodyear Duratrac in the snow (The Duratrac is, in my opinion, kind of a crap tire in virtually all other regards though, snow great all others thing mediocre) If the Toyos prove to kick some ass in the snow I will be pleased and an advocate of this tire. If they are lacking compared to the Falkens I'll be feeling some buyers remorse.
just my 2c