There are plenty of companies out there doing that exact thing with winches. Most winches on the market today are made in China and from the same two companies. Each US company adds their little decal logo then add 200%-300% markup. If HF marks up their stuff like that they go out of business. That doesn't mean all winches are made in China. Warn in still here in the US and making great winches. Just don't count that dual winch/compressor combo thing they made. that was one of their only epic failures. Catepillar used to make US made beastly winches. Not sure if they still do. For an example here's an incomplete list of top name winches fully made and assembled in China:So they should jack up the price of the winch to make it more reliable?![]()
Harbor Freight, Summit Racing, Rough Country, Kodiak, Bulldog, Engo, T-Max, Tuff Stuff, and even SuperWinch. I'm sure there are more. Most are rebadges of rebadges of rebadges. Each rebadge is another mark up. Most of those are in a similar category of quality and reliability but the prices on those are all over the place. For normal use any of those will get the job done. For "your life depends on it use" avoid all of those.