So funny how none of the *influencers* pick up on this kind of stuff. The little engineering nuances that harken back to the heritage aspect of a new vehicle model introduction. Toyota has been doing this for eons with new model introductions across every vehicle line.
And yet, no one sees it. No one who is a “influencer” can describe or present how the Toyota Group actually operates.
Merely reinforces my abstention from everything that makes up modern marketing and advertising— as it exists in our current media age. It’s all created for monetizing moments/experiences/feelings/history and knowledge. Full and complete commodification.
I want to know who the CE is; what’s their historical background in the Toyota Group is; what component system did they make their bones on when they were in their 20s and 30s; No CE is less than 40-45. In the 1990’s, no CE was less than 50.
Takeo Kondo was 55 when he was placed in charge of Product Planning for the entire Land Cruiser development in 1990 for 70/80/100. Longest CE for the LC line ever.
Anyway, none of this matters;
Toyota is in the business to sell as many ****ing widgets as they can. That’s it.
Be it on 4-wheels, 2-wheels, a house, a boat, a forklift, a ship, a wheelchair, a robot, an entire city, a lunar module— they are a global conglomerate that exceeds entire national GDPs of 50% or more of the globe.
Lets not delude ourselves of the reality here.
As exciting as all of this postulating is….
