Julian73
SILVER Star
I'm curious where you get your numbers. In 2017, US Land Cruiser Sales were 6500 units. I won't divulge my source, but I trust itGranted, that's not high, but it didn't cut in half, it stayed about the same is my understanding. If you have a dealer sourced number, it doesn't include fleet sales, Gulf States or gov.
It's really an issue of brand confusion in the US. Total unit sales globally aren't reported in the US, but sales of the Land Cruiser aren't hurting internationally. The US consumer is unique and the SUV market in the US is probably the most competitive anywhere. Agree that the US consumer heads into a showroom and after about 65k, they've decided they want a Lexus, based on the notion that the quality and luxury are dramatically different between the two brands. We both know that's not really true, it's more of a finish and styling issue when it comes to purchase. And the two plant processes (Lexus vs LC) aren't dramatically different, thus the opportunity cost of the plant decision to manufacture a LC vs a Lexus is not as cost prohibitive as say comparing the 4runner to a Prius. So the decision was based on sales cost(and loss) to move and support vehicles from the Aichi plant .
It's been a few y ears, but the decision makers in Japan are trying to clean house of the dog brands like Yaris. The decision to not sell Land Cruiser in the US isn't necessarily set in stone. If, for whatever reason, US consumers decide they want more utility in the SUV lineup, it can return.
Does this picture jog any memories?
View attachment 2836875
