@RevISK I hear you and acknowledge what you’re saying. However, being a small-time outfit doing this entirely by myself on a shoestring budget, it’s incredibly difficult to get my name out there and garner any sort of awareness amongst 60 Series owners. All it takes is one fellow 60 guy looking at the panels in the back of your truck and saying “Cool panels! Huh, Cruiser Trash Parts ... I’ll check them out.” That goes a very, very long way because the effect is logarithmic. One customer seeds three more, who each seed three more, etc. I also understand an aversion to branding in a hyper-corporate world. I feel like I’m a far cry from wearing a tee shirt with some multi-billion dollar company’s logo on it though. It’s just me, Jim. The same dude you’ll bump into at SAS having fun on a trail or kicking back in camp.
I have a small pool of folks that know what I’m doing, and I’m super appreciative of them. Several have become good friends. It’s come about mostly via incessant social media posting, which I do because it’s free. I’m constantly preaching to the same choir though. My “marketing budget”, which includes branding, is probably $1000 per year. That’s mostly stuff I give away to event raffles in the hopes that somebody with a 60 actually wins my junk. Heck, half the guys in my TLCA chapter are surprised to learn I have a little enterprise, despite talking about it at meetings, on club runs, and in our forum.
At the end of the day, if you’re not proud to own one of my products, perhaps my stuff isn’t right for you. And that’s not meant to be snarky. I fully support people DIYing stuff. I mentioned today on Facebook that I grew up in the DIY punk and underground rock n roll world. Everything was DIY: recording your own records with thrift store mics, duplicating tapes at home, drawing the cassette covers by hand, hanging flyers for shows, making your own shirts to sell, hell the venues were mostly DIY, etc. The budgets we worked with were about the same as going out for dinner. I’m still that way to a fault, and still support anyone else being that way too. I also know I banged my head against the wall a lot over many DIY projects, including these panels. Early on I sent my second customer a set and they didn’t fit. It opened a can of worms that ended up with me figuring out there’s seven variations of these things. I wasted a lot of ABS before I even got that far too. I guess being over 40 now I’ve started to realize DIY can sometimes wind up more expensive hahaha!
Anyhow, that wound up longer than I intended. Hope you consider what I’ve said.