Interesting reasoning.A Heli-Coil is not appropriate for this application. I wouldn't use a Heli-Coil on any application that requires a seal. Even though the seat of the spark plug does the sealing, the Heli-coil is a coil of steel not a solid threaded insert. The last 3 threads of the Time-Sert are cold rolled. When the insert bottoms out on the seat, the installer driver forces those unformed threads into the base metal, effectively locking the fastener in place. The Time-Sert can only be installed as deep as you cut the seat, whereas a Heli-Coil could be screwed into the combustion chamber.
Since some read these posts as "fact" I want to offer that people - professional and amateur - have successfully been helicoiling spark plug holes for decades.
YMMV