I want to start with the area under the rear carpet and the rear quarter panels to try and mitigate my exhaust.
I've been running around without my rear interior trim for quite awhile, as I slowly built my drawers and custom rear side panels and subwoofer box & mount.
I put Noico sounds deadener on all the exterior sheet metal in the vehicle. I didn't apply it over any factory mass-loading except where I didn't think the factory used enough, like the quarter panels.
*By far* the greatest reduction in noise from the rear came when I put in a couple of layers of Thinsulate SMx00L. I used either the 200 or 300. The rear quarter panels are a big echo chamber for road noise, plus there are holes in the bottom sections for wiring and drainage, and the upper section has the air vents.
The three parts of noise reduction are:
* Mass loading to shift the resonant frequency lower so that it's less noticeable. Classic DynaMat, Noico, etc.
* Absorption of sound by converting it into heat. This is done by the factory by using jute above the headliner and under the carpet.
* Blocking of sound. This is done at the factory by seam-sealing body panels and, to a lesser extent, the plastic interior trim panels. Pull out your rear quarter panel trim and hit the freeway, and you'll see that they do block a surprising amount of noise.
Personally, like I said, I put Noico sound deadener on all the exterior body panels, focusing on the ones with little to no factory mass loading. Then I put down closed cell carpet underlayment foam on the floor (Noico's foam is probably a nice option here), and SMx00L on the vertical or overhead surfaces for sound absorption. Then mass loaded vinyl from McMaster for sound blocking, with either vinyl glue or aluminum tape to seal the sections together. Then the carpet.
A lot of people lean too much into the mass loading, in my opinion. They start putting it over the entirety of every panel, and they start using it as a sealer. That said, when I do the doors, I toss the translucent plastic sheet and replace it with sound deadener. It would be ideal to have a proper mass-loaded vinyl layer sandwiched between foam, but there just isn't enough room.