80and100cruisers said:
Yea, price has to start in the 20s to attract their target market.
Just for fun...
Wrangler starts at about $19,000
Exterra starts at about $21,000
Rav 4 starts at about $19,000
Highlander starts at about $24,000
Escape starts at about $20,000
-Matt
Toyota may price it like that, but that doesn't mean the dealers will sell it for that much.
Corvette ZR-1-- priced near 35,000, dealers sold the first ones for close to $100,000
VW New Beetle: VW originally priced at around $15-20,000. Dealers sold them for more than twice that the first year.
Mini Cooper: listed for between 18-22,000 -- Sold for close to 50,000 it's first year.
Honda S2000-- Listed at around 35,000 -- there are known examples of dealers selling them for $100,000 when they first came out. Even when the car was a few years old, it was still selling for more than MSRP. In some instances, a USED s2000 would go for more than the NEW MSRP.
With the exception of the vette and the s2000, those cars I have listed are newer versions of old cars that have a cult following. Ahem! Sound familiar?
Toyota can price it any way they want. The delaer will determine how much people are willing to pay to be the first on the block with one, and will charge accordingly.
When I lived in California, a local dealer got stampeded when they announced they had new Mini Coopers in stock and, unlike their competing dealers, would sell them for MSRP only. They had hundreds-- maybe thousands of people showing up with checkbooks in hand.... That's how expensive those cars were the first few years. The manufacturers do not condone price gouging, but really can't do much about it. THe dealer isn't gonna complain, and most likely, neither is the customer, so it hardly get's noticed. Several Honda dealers were sanctioned by Honda corporate when they found out the dealers ware having sealed bid auctions on S2000s, but nothing major happened to them...
Steve