To "keep the lights on", is figurative. They are obviously not making it for charity. It's all for profit no matter if they make money elsewhere on other projects or not.
What I meant by my statement was the price point of $1000 was some guys assumation of what the market would be willing to pay. He didn't total his hours of research and development, the average cost of steel, outsourced lab strength tests, powdercoating costs etc., and arrive at $1000 as his sum.
He likely built it, tested it on his vehicle doing what he enjoys (fabricating and wheeling), made some changes, and said to himself, "I bet people will buy these for $1000" and that became the cost.
That's what most shops do.
If I can go out in my garage and build one in a day for $100 in materials and pay a shop to coat it for $100 does that mean I spent $800 on research?
The cost of this has far less to do with "R&D" and materials then people convince themselves it does. The words "research and development" are just the grey area/cushion that give people the ability to accept a price like $1000 for a tire carrier.
It's a crestive design and it's something that when released, was the only one on the market. I'll give it that. It just isn't $1000 worth of design, research and materials.
If this was $600, I and many others would gladly buy one.