They are basically hand built so limited production. The people who need them — mining companies in Australia and folks who spend a lot of time in the Outback — really want them.
But for the average folks here on Ih8mud who claim to want one, I think they would change their mind if they actually drive one. The NVH on the 70 series is horrid. The interior is cramped. It has all the disadvantages of a solid front axle during daily driving. The front track width is wider than the rear, resulting in squirrelly handling in snow and sand. The solutions to that range from janky (different offset rear wheels) to good but outrageously expensive (aftermarket rear axle).
If you spend a ton of time off-road, then yes, you might like a 70 series. But most of us spend 95% of our time on pavement and the 70 series is far worse on pavement than a 200 or the new 250 or a 4Runner, etc.
So I stand by my statement — US enthusiasts who long for the 70 series simply want it because it is forbidden fruit. If they actually drove it, most of them would hate it.
The 70 Series has the romantic appeal of overlanding in the Outback or Africa. But most of us spend our days commuting to work in stop and go traffic, dropping the kids off at school, or going to the grocery store. For all of those everyday activities, any modern Toyota truck is a better choice than a 70 series.
The fact that Toyota has released the FJ70 into Japan indicates that they think there is a market for urban/suburban drivers there. Should be interesting to follow the sales results. And sales results for INEOS will also bring clarity as to the actual demand for a FJ70 or FJ70 like vehicle. INEOS has been able to design a 4x4 that meets US standards from the getgo and that is an advantage over Toyota. But if the Grenadier sells and is well received, it would bolster an argument for a US FJ70 (or something very much like it.)
While I don’t suppose a FJ70 is best suited to life in Manhattan, though the UES is crawling with Range Rovers, Broncos and Wranglers, it is very well suited for Suburban drivers who want to “go places” on the weekends. That being said, the FJ70 shines brightest in use by large property owners, farmers, fruit growers, people in rural work environments, the environment where the FJ70, Defender and others were designed and built to thrive. I get the feeling you have rural environments like that somewhere tucked away in the USA? A few square miles here or there?
Not a lot of those rural folk spend their days on internet forums, so there is a disproportionate voice on the Net from Urbanites in favor of more tame Suburban vehicles. I think that imbalance is perfectly fine, but do realize that it is a virtual imbalance and does not disprove the existence of other potential realities.
If any one of you love the roar of an air cooled 911, the rush of a BMW flat twin, the growl of any exotic sports car, or the raucous fun of a Harley, trust me, you have nothing to fear from the NVH of an FJ70. It is loud and you will love it. It is a kick in the arse to drive! I am shouting now! But then again I have the advantage of having spent time in the same area code, city, nation, continent and universe as a modern FJ70, have driven one for months and may have to own one soon.
Frank speaking, had the LC250 been the vehicle some of us hoped for, we would not be having this FJ70 conversation at all.