The development of every level of GA-F platform vehicles has been on-going now since 2016-2019 at the latest. TNGA was introduced in 2015. That’s 8 years ago now.
Most of the vehicles we are now seeing implemented started development well before the pandemic, and in fact have been in development, most likely, at least for 4-6 years. Especially all of the BOF vehicles.
Toyota has been in transition for the past 8 years minimum: Hungry animals. The market, the public, the customers are the hungry animals.
That is the true audience. All audiences are created— they don’t exist organically until someone places the lollipop in front of their face.
Luckily, there is a cadence that doesn’t buy into this at Toyota and that’s the fundamental, long-term planning worldview that actually guides the Toyota superstructure. Toyota has been planning now for the 2050 world view.
Everyone thinks that every jizzbucket vehicle is the be all, end all; the fact of the matter is that Toyota, globally, has many, many divisions that spend all of their time creating “buzz”, and product planning decisions that take vehicles away, “discontinue” them, retool/reengineer them, and the reintroduce them as something new or something revolutionary.
The fact of the matter remains that Toyota has to basically perpetuate its own reality all the time or it ceases to be; it’s becomes its own caricature.
What we “see” in the Toyota world as it appears: marketing and product planning conjoined to create narratives for buy-in on the customer facing world.
What is the reality? Toyota needs to sell 8-10 million vehicles/widgets every year to sustain itself. Minimum. Guaranteed. Every f***ing year.
Toyota is a nation-state at the level that controls national level business policy in Japan, for example; they have the ability to bankrupt entire cities and industries if they wanted; Toyota is nothing but a mass, amorphous entity that is trying to transform itself real time.
A product like the GX is important to roughly 100-200k customers yearly, **globally**. Think about that. Out of 10.5 million widgets they manufactured and sold last year.
The scope of the marketing and product planning becomes quite clear when you realize the pittance this vehicle really is….
And we all lap it up because, in all honesty, we have nothing better to do but sit around on Internet forums and argue about bulls***. Toyota knows this. They devote plenty of intelligence to “gauge” all of this; they can. Guaranteed they have plants here that engage in intellectual marketing and warfare. That’s how big data and information works now.
You are deluding your self if you actually think that Toyota “cares”.
