Who said anything about suffering? I’m fully aware they have no problem selling cars and trucks. Last year they were ranked #1 globally and #2 in the U.S. in units sold. You can sell plenty of boring cars and trucks while simultaneously offering little to nothing for enthusiasts to be excited about.Are you a market analyst? Is Toyota suffering? They cant make enough 4Runners and that is based on a platform that was designed and released in 2003.
Just because Toyota marking sucks, doesnt mean their stuff doesnt sell. They just dont connect with the social media generation who wants the likes on Instagram.
Your comment about the 4Runner just solidifies my point. That one of the their most popular offerings here in the US is an old suv. Nothing wrong with that, hell I drive one myself. But what’s on the horizon to get excited about and tempt me to trade that 4R in? If I were to buy something else today it would be either a GX or a LC… two more older (albeit better) vehicles than the 4R.