Not trying to be a smarta$$, but if you don't know how, don't do it. To answer your question, order is not important, nor is top or bottom, but you will want to get 110 off each side of the panel to make 220, use proper gauge wire (minimum 10 gauge with neutral, ground and two hot) for your run and application, install the proper breaker for your length and application and wire it up properly both in the outlet box and in the panel itself. You already have a 100 amp main feeding a 100 amp breaker for your house? The total breakers should never exceed the main breaker. Is that a 30 amp single pole? Impossible to see capacity without knowing the wire gauges and seeing how the panel is wired. You'll have to add an additional minimum 30A (probably a 50 or 60), so you are going to exceed the main, more than doubling it. So when your home AC, microwave etc are running and you start welding....you see the problem. Looks like you need to upgrade to 200 amp service. And yes, you can run properly shielded wire without a conduit. This is just my 2 cents, but best to get professional advice from someone who can actually lay eyes on it.