Ben and I talked about a handful of names for his company. Dissent kept rising to the top - it works for two key areas:
1. Ben is breaking from the established path in this category - not following those who've come before him
2. We, the market, don't want to follow. We choose the unbeaten path, we want our Land Cruisers to look different, perform better... and take us where others wouldn't dare.
Oh, and it has to look cool on a hat!
1. Ben is breaking from the established path in this category - not following those who've come before him
2. We, the market, don't want to follow. We choose the unbeaten path, we want our Land Cruisers to look different, perform better... and take us where others wouldn't dare.
Oh, and it has to look cool on a hat!