Land Cruiser Prado = no brand recognition of ‘Prado’ in US. Same as the 200 Series and the LX600, Land Cruiser ‘Station Wagon’ would not set the branding world on fire in the US either.
All 3 series - Heavy Duty, Station Wagon, Light Duty are ‘Land Cruisers’ per Toyota and their product family strategy and well published family tree.
These trucks are capable of going unpaved and even ‘off-road’. If someone needs/wants hard core ‘off road’ a side-by-side, a JK/JL Jeep or even a modern Bronco will out perform 99+% of the light duty Land Cruisers and the station wagon Land Cruisers we get in the US.
Now, to the topic of the thread. I think the 250 will be a great addition to the Toyota line up. The iForce performance hybrid and the GX 3.4L TT make big-block gasser levels of torque and have enough gears to work well in town, wandering off road or on the highway. I believe the reliability and longer term durability will be consistent with the Land Cruiser family heritage.
The reality is 95%+ of the miles travelled by the new units and most existing units is pavement. Personally, I have cover 220 miles of pavement to the couple mile trail leading to my favorite trout fishing spot. I also have a 180+ mile trip to where we like to go in Baja. This series will get me either in comfort and handle the destinations.
For those that this series doesn’t hit their needs, by all means buy/build what meets your needs.