Your Thoughts on the LC 250? (8 Viewers)

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Which trim level ? Many complaints about cheap interior and assume that you don’t agree with the assessment ?

I’m frankly sick of hearing that the “new” LC is smaller and returning to its roots. It’s smaller because it’s a Prado not the next gen 300. ALL vehicles have gotten relatively bigger over the years, why doesn’t Toyota return the Taco, 4R, and Corolla back to their roots? Because it’s a joke of a marketing statement. The Prado 250 is still bigger than the 150. The “smaller” gimmick Toyota is playing is all a farce to make the average 4R and GX fans in the states think they are getting the real deal.

We still haven’t heard from Toyota why they didn’t bring the 300 over in all its trims instead giving us this name plate garbage. One can only hope they wise up and give us what we wanted to begin with.

Lastly, just keep remembering that 30k price drop had to come from somewhere!
"Name Plate Garbage"......wow. May I suggest an increase in your daily meds? :)
 
I’m frankly sick of hearing that the “new” LC is smaller and returning to its roots. It’s smaller because it’s a Prado not the next gen 300. ALL vehicles have gotten relatively bigger over the years, why doesn’t Toyota return the Taco, 4R, and Corolla back to their roots? Because it’s a joke of a marketing statement. The Prado 250 is still bigger than the 150. The “smaller” gimmick Toyota is playing is all a farce to make the average 4R and GX fans in the states think they are getting the real deal.

We still haven’t heard from Toyota why they didn’t bring the 300 over in all its trims instead giving us this name plate garbage. One can only hope they wise up and give us what we wanted to begin with.

Lastly, just keep remembering that 30k price drop had to come from somewhere!
The 250 is the same size as the 150. There is issues with widths being listed with mirrors for the 250 and without for the 150.

Are you trying to come off as snobby hipster? Please hold the Avocado toast.
 
What I meant by nameplate garbage is Toyota throwing just Land Cruiser on everything in the US instead of simply calling it an LC Prado. Then claiming the “Return of the Land Cruiser”. Next comes the LC mini, LC Hopper and that LC bicycle. They are cheapening the LC name just like they did with TRD. When you throw it on everything it’s not special anymore.

Toyota simply could have officially said we are now bringing the LC Prado to the states since the Land Cruiser didn’t sell well. But ironically, they bring the Prado over in multiple trims instead of the 300.
 
The 250 is the same size as the 150. There is issues with widths being listed with mirrors for the 250 and without for the 150.

Are you trying to come off as snobby hipster? Please hold the Avocado toast.

The 250 is bigger than the 150 in every dimension. Some not by much, but bigger none the less.

Toyota should’ve shrunk the Prado down to the 1st gen size as well claiming returning to its roots. I’m sure it will fit down trails the current generation can’t.
 
American's don't buy strippers, outside of a fleet/commercial vehicle use. They are the last vehicles sitting on the lot and profit margins are very low.

I certainly like the idea of a stripper 300, but it probably makes little sense for Toyota to bring it here considering how few they would move.
We used to before zirp. There's been a lot of creep in trim from the free money. The most popular trim is almost always still either the base or the one level up. Wrangler is the sport. SR5 4runner. Base bronco. In trucks, XLT is roughly 50% of all f150 sales.

If Ford only offered the platinum trim, f150 wouldn't sell very well. I don't think Americans will buy the stripper $45k version, but the $55k lc300 with the turbo 6 and SR5 level? I think it would sell really well.
 
What I meant by nameplate garbage is Toyota throwing just Land Cruiser on everything in the US instead of simply calling it an LC Prado. Then claiming the “Return of the Land Cruiser”. Next comes the LC mini, LC Hopper and that LC bicycle. They are cheapening the LC name just like they did with TRD. When you throw it on everything it’s not special anymore.

Toyota simply could have officially said we are now bringing the LC Prado to the states since the Land Cruiser didn’t sell well. But ironically, they bring the Prado over in multiple trims instead of the 300.
Mud user learns about corporate marketing
 
The reason the 250 isn’t called a “Prado” in the USA is because 99.999% of the USA population has never heard of a Toyota Prado and certainly never has seen one.
Everyone in the USA (and world) knows the Landcruiser name.
Prado could be called “Chipmunk” and it would resonate the same in the USA.
 
Australia has a bunch of tax and insurance included in that price.

Japan starting price is about $47k new.

GR sport diesel can be had used for $56k plus tax and freight: Toyota Landcruiser 300 GR Sport Diesel | Japan Car Exporter - https://easycars.jp/listings/toyota-landcruiser-300-gr-sport-diesel/
These trucks are a lot cheaper in Japan, so you can’t use them as a comparison. For example, the current Prado can be had for ¥3.6M, which converts to $21,800 USD. That’s a lot lower than the $55,000 USD starting price of the LC250 in the US.
 
Mud user learns about corporate marketing
It is pretty unique what Toyota US is doing. Most brands have a follow up of a line of vehicles with the same name and make it more capable and slightly larger, then add a new line at the bottom. The “clowns” at Toyota US did this entirely different, thinking we are st$pid so it seems.
 
These trucks are a lot cheaper in Japan, so you can’t use them as a comparison. For example, the current Prado can be had for ¥3.6M, which converts to $21,800 USD. That’s a lot lower than the $55,000 USD starting price of the LC250 in the US.
It's the same vehicle. We know the exchange rate. We know the shipping costs. I'm not sure why you don't think that the prices are reasonable to compare. I think at a minimum we can clearly see what price Toyota could sell them for if it wanted. That's a profitable selling price.

the fallacy is that a lc300 needs to be $80k. We know that's not true. Not even close to true. It costs about the same to build a lc300 as a tundra. They're damn near the same vehicle. An sr tundra 4x4 is about $40k. A $47k lc300 isn't out of the ordinary. It's what it should be. It's metal and paint.
 
Land Cruiser Prado = no brand recognition of ‘Prado’ in US. Same as the 200 Series and the LX600, Land Cruiser ‘Station Wagon’ would not set the branding world on fire in the US either.

All 3 series - Heavy Duty, Station Wagon, Light Duty are ‘Land Cruisers’ per Toyota and their product family strategy and well published family tree.

These trucks are capable of going unpaved and even ‘off-road’. If someone needs/wants hard core ‘off road’ a side-by-side, a JK/JL Jeep or even a modern Bronco will out perform 99+% of the light duty Land Cruisers and the station wagon Land Cruisers we get in the US.

Now, to the topic of the thread. I think the 250 will be a great addition to the Toyota line up. The iForce performance hybrid and the GX 3.4L TT make big-block gasser levels of torque and have enough gears to work well in town, wandering off road or on the highway. I believe the reliability and longer term durability will be consistent with the Land Cruiser family heritage.

The reality is 95%+ of the miles travelled by the new units and most existing units is pavement. Personally, I have cover 220 miles of pavement to the couple mile trail leading to my favorite trout fishing spot. I also have a 180+ mile trip to where we like to go in Baja. This series will get me either in comfort and handle the destinations.

For those that this series doesn’t hit their needs, by all means buy/build what meets your needs.
 
The reason the 250 isn’t called a “Prado” in the USA is because 99.999% of the USA population has never heard of a Toyota Prado and certainly never has seen one.
Everyone in the USA (and world) knows the Landcruiser name.
Prado could be called “Chipmunk” and it would resonate the same in the USA.
I disagree. Your average American would confuse the Land Cruiser nameplate with Land Rover, a FJ40 with a CJ5, a 200 Series with a Sequoia (or maybe even a Toyota Highlander), and probably even a 250 with an FJ Cruiser or a 4Runner.

The Land Cruiser name may carry weight in 4x4 circles but really means very little to the general public. They've always been too low-production, un-flashy, and even un-advertised to drum up a lot of attention.
 
Obligatory pictures from last weekend at the off-road expo. Do I want any/all of these - YES! Do they fit my needs - nope. Would I buy them - nope. Love the LS3 swap in the first one.

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image1.jpeg


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Prado name are used as marketing to compete with the Mitsubishi Pajero. Same formula. Somewhat tall green house, Side opening rear hatch and used to have hatch mounted spare tire. Both are dropped from LC250 so they are are not worthy of real prado name plate either.

Both are failed nameplate in US.
Pajero was renamed to Montero in US.
Direct translation for Prado would be Land Cruiser Meadow 😁
I guess it is much better than Mitsubishi for people that likes to wanks😜.
 
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Land Cruiser Prado = no brand recognition of ‘Prado’ in US. Same as the 200 Series and the LX600, Land Cruiser ‘Station Wagon’ would not set the branding world on fire in the US either.

All 3 series - Heavy Duty, Station Wagon, Light Duty are ‘Land Cruisers’ per Toyota and their product family strategy and well published family tree.

These trucks are capable of going unpaved and even ‘off-road’. If someone needs/wants hard core ‘off road’ a side-by-side, a JK/JL Jeep or even a modern Bronco will out perform 99+% of the light duty Land Cruisers and the station wagon Land Cruisers we get in the US.

Now, to the topic of the thread. I think the 250 will be a great addition to the Toyota line up. The iForce performance hybrid and the GX 3.4L TT make big-block gasser levels of torque and have enough gears to work well in town, wandering off road or on the highway. I believe the reliability and longer term durability will be consistent with the Land Cruiser family heritage.

The reality is 95%+ of the miles travelled by the new units and most existing units is pavement. Personally, I have cover 220 miles of pavement to the couple mile trail leading to my favorite trout fishing spot. I also have a 180+ mile trip to where we like to go in Baja. This series will get me either in comfort and handle the destinations.

For those that this series doesn’t hit their needs, by all means buy/build what meets your needs.
I disagree. The 80/100/200/300 series are heavier duty then the 90/120/150/250 series and the 250 I-4 turbo with hybrid complexity is not going to make a name for itself durability wise. Maybe not false advertising by Toyota US but certainly miss leading IMO.

Also Station Wagon is not used anywhere in the world for a Land Cruiser 80/100/200/300 series.

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This is what the 250 is, nothing more. Also nothing wrong with it when you understand what it is.

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It is pretty unique what Toyota US is doing. Most brands have a follow up of a line of vehicles with the same name and make it more capable and slightly larger, then add a new line at the bottom. The “clowns” at Toyota US did this entirely different, thinking we are st$pid so it seems.
Maybe not that unique. Ford did it with the Bronco Sport and whatever that EV Mustang is. Jeep did it with the Liberty. I'm sure there's more but those are the most obvious whoring of iconic brand names with something that really isn't what their name implies.
 
Maybe not that unique. Ford did it with the Bronco Sport and whatever that EV Mustang is. Jeep did it with the Liberty. I'm sure there's more but those are the most obvious whoring of iconic brand names with something that really isn't what their name implies.
I guess Toyota could have called it the Land Cruiser Sport or the Hybrid Land Cruiser and it makes sense. The Liberty was a new line added below the Cherokee.

Correction - I may have that wrong around the Cherokee per this wikipedia explanation. Seems they did away with the Cherokee name and then brought it back. That is crazy unless they realized the Liberty was not the same as the legendary Cherokee. Seems more honest IMO.

 
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It's the same vehicle. We know the exchange rate. We know the shipping costs. I'm not sure why you don't think that the prices are reasonable to compare. I think at a minimum we can clearly see what price Toyota could sell them for if it wanted. That's a profitable selling price.

the fallacy is that a lc300 needs to be $80k. We know that's not true. Not even close to true. It costs about the same to build a lc300 as a tundra. They're damn near the same vehicle. An sr tundra 4x4 is about $40k. A $47k lc300 isn't out of the ordinary. It's what it should be. It's metal and paint.
I agree on this, the prices are inflated outside of Japan.
 

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