As much as I dislike the bastardization of the Land Cruiser branding, this is the right move for Toyota. Keeping the prior status quo was obviously not sustainable given the lackluster sales of LC for decades. Toyota is going to have way more success from 4R owners looking for an upgrade. The LC was way too far of a stretch cost wise previously. And the Sequoia way too large. The LC250 may be just right. For consumers that still need more heavy lifting, the GX550 is an option along with the real deal LX600.
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