Toyota reliability is in large part due to their conservative design philosophy.
Short of something that rewrites the rules like a Prius I see it as having either cutting edge (or even competitive) efficiency, OR legendary reliability, but you can’t have both.
And thats great but when the truck is literally 10-15 years old its gets to the point that people are not willing to accept the compromise.
And when the 5.7L Tundra/Landcruiser came out 2007, was it heinously unreliable? They were fairly modern trucks at that time and, for the most part, the tundra blew the competition of the day out of the water. Who else was running a 5.7L DOHC V8 with 380+ hp in a truck platform like that?
If the answer was that it was reliable, then I don't think the statement has any merit, because Toyota themselves were able to create both a cutting edge AND reliable platform when the tundra/LC was released. It didnt take 15 years for the platform to become reliable, it just was from the start. So why couldnt they have updated it some time in those 15 years and continued to keep it reliable? I bet its because they knew they had some loyal fans who were gunna buy whatever they pumped out regardless and would sell those trucks for 20 years with basically zero engineering or R&D time spent updating them.
Look at the Taco. The current Taco sucks and yet it outsells the competition 2:1. The Ranger and Colorado are better trucks and are very close in reliability. Yet people still flock to the Taco.
Nobody can at the moment. This is a question of sales, would Toyota sell more units if they updated their lineup more frequently? Or do more people only concern themselves about reliability?
Why can’t be have both more frequent updates and reliability? I have a feeling that long term, technology will not be reliable, but mechanical items will be.
I can’t wait to see the all new Tundra, Sequoia and LX. We’ve waited long enough........
I think Toyota stretches it a little far. If you think about it, this whole image of being able to drive 3, 4, 500,000 miles is kind of silly for the average person. The average American drives 13,000 miles a year which means getting to those kind of mileages is somewhere in the range of 20-40 years. Most people won't keep a car that long. I certainly won't as my needs WILL change sometime in the next 10 years. I have two young kids, I tow a travel trailer, I do all sorts of stuff that could change sometime between now and 2031 well before I hit 200k in any vehicle.
If its less time than that, maybe you should be considering something besides a 4Runner/LC, which get sub 20mpg, because you are outlaying a lot of cash to do that and are just wasting gas.
The issue with the 4Runner is that its pretty unique. Who else makes a BOF suv that can offroad and tow? I guess a Wrangler but those can't really tow. So what option do people have besides a 4Runner. They have to buy the 4Runner regardless. It was the main reason I bought my GX, there is nothing like it out there.