I am not sure if this applies to current Jeeps, but I'll pass along what was shared with me a few years back regarding Jeep Rubicons. Four years ago I had a winch and off-road lights installed on my '81 FJ40 at a national off-roading "store." After the install was completed one of the techs invited me to the back bay area to inspect the installation. While I was back there four or five techs came up to tease me about my "old tractor truck," and how it was "slow, and noisy and smelled like gas." It was all in good fun. I made a comment to one of the techs that maybe I should have just bought a Jeep instead. The manager's response was along the lines that there were ten techs who worked on new Rubicons all day everyday and not one of them would be caught dead owning one. The CJ's - yes - those were cool and tough, but not the current Jeeps - not for a long time. He went on to say that they are loaded with plastic bits and pieces and that the electrical systems starting acting up after 15,000 miles. His final comment was the clincher for me, which was, "When you drive home tonight count how many lifted Jeep Rubicons you see on the road compared to how many FJ40's." I already knew the answer to that one, and it puts a big grin on my face every time I drive my 40.
I currently own a 2013 two door JK totally stock, no lift, michelins in stock size. I use it as a daily commuter when I don't need the Taco for hauling stuff. It has the 3.6 pentistar motor with auto trans. I have to tell you that it's been great minus the random traction control light that comes on at totally random times. Plenty of power and 22mpg's and smooth ride. I don't beat up on it off road, but I live two miles from a paved road so it gets its use in 4wd sometimes.
I've driven every jeep from cj5 to the JK. I wouldn't even touch a TJ, they are crap. I haven't driven the new JL's yet as they seem pretty much the same as the JK's with the same motor. The old CJ's are cool and drive like s***, but, they were real jeeps, rough and rowdy.
I love old landcruisers (fj40, fj60, and fj80's)as their build quality is second to none, but they are no longer the utilitarian trucks they used to be and getting harder to find good running affordable versions. Jeep comes along with an american made product with the diesel, lockers, removable top, etc and is making a killing in Toyota's vacancy, so there is no competition as they are the last solid axle vehicles available new.
I wish Toyota would come out with a separate marker of the Landcruiser brand and sell they're utilitarian vehicles that they sell in Australia like the 70 series with v8 diesels. They have totally missed the american market with they're vacancy in this catagory, a mistake IMHO.
And that's enough about Jeeps, back to the escalating 80 series prices $$$$$!
Makin' money, woohoo!
, but if i ever sell mine i'll have to shank all the hipster overland wannabes just be able to ever buy another 
. Makes me wonder what the wife's FJ62 is worth.
I bought mine to wheel, wrench and build and not to go to the mall or have a parking lot princess, just ask my wife, she is hesitant to go with me and always asks "why do you pick the hardest lines to go up or down and WTF was that hill for"? my reply "Because I can". Crap, I feel bad for people that actually want to Overland and wheel, Poor Bastards have to buy a Jeep
no mention of re-gearing.
