mudgudgeon
Resident galah
good to know. At home in Aus, I found almost all the cheaper branded drill bits aren't worth taking home.And honestly, I have bought a number of the Lowes/HD/HF drill bits over the years when I needed a split point bit for hand drilling right now and I've found them to be pretty darn good drill bits most of the time.
A quality bit will drill exponentially more holes before its blunt, and with less effort. If abused, all bets are off.
I see so many construction tradies who have no clue about drill speed, lube etc who destroy drill bits, hole saws, and fixtures etc.