I'm in the same boat. I've wanted a Land Cruiser for a while. Always said I would buy one as soon as they offer it without that ridiculous (for me) third row. I looked at the two row LX, but the styling just wasn't for me. As soon as I saw the HE, it was a done deal. I love the wheels, clean sides, and the other small changes they made. I think the modest price increase is actually quite reasonable and explained in large part by the wheels alone. I asked my dealer to swap tires on Toyota's nickel due to the website (still) saying the HE came with 285/65/18. Still waiting for a response.
For me, the 200 HE is a dinosaur. Old tech, old styling, old school -- which I love. Another last of the analog vehicles in an increasingly digital world. Get them while you can. Might even be the last of the breed here in the US. Who knows? Lots of speculation.