I see a lot of conflicting reports on this. The Forbes article below implies the 25% tariff applies to full size SUV’s as well. Which would explain why the European brand SUV’s are all produced in the US or Mexico.For what it’s worth the chicken tax doesn’t/wouldn’t apply to the 200 and 300 LCs (unless it was offered in some “cargo” configuration). It only applies to light trucks and cargo vehicles. The LC sees the same import tariff that the 4Runner sees (between 2.5% and 4% which is pretty low for the vehicle import tariff list for countries).
Your point on Toyota’s general refresh cycles and market decision tomfoolery stands. It seems they’re successful in their SUV market (in the US) in spite of themselves. It was pretty well known industry info that the 4Runner as we know it (j150 platform) was to be discontinued and switched into a cross over following it’s mid cycle refresh in 2014. Sales picked up and Toyota seemed happy to keep raking it in. Now they’ve pivoted completely to offer an allegedly capable 6th gen as a successor.
Toyota’s refresh cycles really don’t make much sense but given that they’re profits are consistently fine they probably don’t care. Additionally I don’t think I’ve seen a single ad or promo from a non enthusiast source on the LC since I’ve been old enough to drive. Hopefully the new gen Tundra and Sequoia bring enough to the table to keep enthusiasts happy and sell.
Ultimately, in my opinion, the LC doing so poorly here is a self fulfilling prophesy from Toyota itself. No marketing. Decontenting/lame refresh cycles (not LC specific). Cannibalize sales with redundant product. Then blame the market when it didn’t do so hot.
Its irritating to think that while the 300 GR is all over Russia or some s*** I’ll see Grand Wagoneers fly off the shelf locally.
OA
Trump Will Keep Tariffs On European SUVs
Trump says he will keep steep tariffs on European car imports
www.forbes.com
Here’s another article stating the 25% tariff applies to SUV’s:That 25% U.S.A. import tariff on all pickups and fancy SUVs costs you big money, because it stops foreign competition - https://freddonaldson.com/2019/06/18/for-the-past-55-years-americans-probably-paid-an-extra-25-to-buy-pickup-trucks-or-suvs-thanks-to-democrat-lyndon-johnson/
I also found an article stating that Ford is facing $1.3 billion in taxes and fines for importing Transit vans from Europe without paying the chicken tax. Does someone have clarity on whether this tariff applies to SUV’s?
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