I’m just distracted with adventures and forget to buy new cars. Tends to take 15 years before i realize it.I don't think we're necessarily "being conditioned" I think it is more ingrained within us culturally. Why would durability/longevity matter when most people want to own a vehicle for 2-3 years tops then get a new one? Many people laugh about "keeping up with the Joneses" type of behavior but it's really a much larger societal problem than it's given credit. Manufacturers are taking advantage no question, but really they're just playing to the desires of the masses in most regards.