Because Toyota is in the business to make money.
It does not cater to an internet enthusiast forum with **maybe** 200 people who actually have the disposable income to buy a utilitarian vehicle designed in the mid-1980's.
200 people is not a market demographic; nor is even 1000 people; or even 10K people. Toyota sells 100K units of the Pruis a year in the US alone. That's a market demographic and a money making opportunity.
Man you're already drinking the corporate cool-ade
Toyota could make money on turbo diesel 79 pickups. They were not made or designed in the 80's. 200 people? Ha right. I bet there are 200 people on the front range of colorado that would buy one. There are enough
ranchers, enthusiasts, fleet vehicle needs, and just plain people that would think they are cool (just like 95% of the FJ sales) that they could make money.
Just wait til the Chinese and Indians start pumping out vehicles. The new big three will be Toyota, Honda and Nissan will be scrambling to make sales just like ford, gm, chrysler.
there was a Ford dealer in denver a while back that ordered a bunch of F250's, white, stripped down, vinyl interior, rubber mats etc. sold them like hot cakes and had to order another batch.
Now if you want to say they won't/or are too big to focus on a niche ok. But, they did intro the FJ cruiser which is fairly niche IMHO and sales, IIRC they were always less than 10k a year. Lets not compare that to a prius. I bet if they pulled the fj and sold the 79 pickup and wagon it would be 10k or more.
