I installed a roll of some general purpose mass loaded vinyl and it is pretty rigid, but did install over all of the contours of the floor. Also added a thin layer of close cell foam under to prevent moisture building / getting trapped, then jute on top, then carpet. Thicker than normal and I didn't reinstall the plastic steps in the 2nd row seats. There used to be a website sound deaden show down or something like that had tons of info regarding noise suppression. Instead of installing one layer of adhesive stuff I used the guidance from the website. Who knows which works better.
Sunkirk the adhesive stuff shouldn't be installed in sheets on the roof or exterior side panels. If you want to cut small inch circles and spread them out a few feet apart it does virtually the same job, in that it cuts down on the panel vibration. With a solid adhesive sheet behind the exterior panel can affect the ability of the panel to maintain it's shape vs. every day dents and dings. It's pretty heavy as well. Best practice is to get 3M thinsulate or similar to install in between the headliner and roof. I used some spray adhesive with a 3m thinsulate that had a backing, or cloth side, so the adhesive bonded the roof and backing side of the thinsulate together. Again, who knows if it even works or makes a difference for all the effort and cost. HTH