I am asking multiple sources in an effort to see what information i get consistently. I went to one trailer sales place and had a guy tell me I dont need a trailer brake controller and can just hook it up to the 7 pin and be fine. This thread and a conversation with etrailers.com staff totally contradicted that.
asking/searching multiple sources and seeing what is consistent seems to be the best way to find out what I need to know when I don't know much about the subject.
You are probably getting different answers because there are different types of trailer brakes out there, and folks are speaking about the type they are used to. Also note that you were dealing with a salesperson (a professional that's not exactly known for honest, knowledgeable answers) and that "be fine" and "working brakes" are very different end results.
1. Surge brakes. These are actuated with centrifugal force and do not require a trailer brake controller in the vehicle.
2. Electric brakes. These are actuated via an electrical signal fed from the vehicle's brake controller to the trailer harness, to the trailer.
#2 is generally a better, safer setup; also much more common. But it does require a brake controller.
For a business that rents trailers, having surge brakes is the better option simply because very few numbers of their customers will have a trailer brake controller. Without that, the trailer's electric brakes won't work. However, the surge brakes will work regardless of the tow-vehicle's setup, so that's an option that'll work for their entire customer base, even if it won't be quite as good as electric brakes.