I consult with companies on brand stuff... overwhelmingly, marketers/managers do understand the shift that's taken place in the past 10+ years. Making a great product isn't good enough anymore. There are lots (!) of companies who can do that. And, it's gotten incredibly easy to find the other options. How the company handles issues like
@D_Web is having has become a much bigger part of what's shaping brands today. You'll even hear marketers explain how product failures are seen as "opportunities" to BETTER engage with the customer. Think of how you feel when a company bends over backwards and/or quickly addresses a problem to make it right. You go from customer to an advocate.
SPC may just be managed by that older model - that "let the product speak for itself, sales are up, we're not going to worry about a few customers" approach. That'll work... for a while.