I'm using 98 Octane Shell Optimax. I used to use BP, but they had a refinery issue over in Western Australia and you couldnt buy their 98 octane here for ages. Then i switched to Mobil 8000.
Then i saw a segment about octane ratings on the British TV show, Fifth Gear. So i switched to Shell. I did notice a difference in performance and economy.
Below is the link for a case study using 3 different cars and different brands of petrol and different octane ratings.
http://fifthgear.five.tv/jsp/5gmain.jsp?lnk=601&featureid=143
Well worth the read.
cheers
peter