I’m sure some are vehicle specific (skid plate, rock sliders, mud flaps, roof rack, etc that they are showing on the first edition), but then yeah I’m sure most of that 100 is aftermarket stuff like arb recovery gear, dometic fridge, Yakima/thule racks/hitch accessories), and then the trash dealer add-on Toyota accessories like a TRD exhaust tip, etcRight. Seems to be just regular stuff that can be bought from amazon but without special branding.
Hopefully real vehicle specific items will follow at some point.