Land Cruiser Pricing Announced

[VamosHugo]

The 1958 is oddly placed to me, I'll agree there. I don't think it really appeals to anyone except enthusiasts. Paying $57k to have manual seats and a blank space filler around your touch screen will turn most people off. Including myself. I don't expect it to be a popular trim.

I think you're right (and hope you're right so that the 1958 trim is actually available to those of us that want them). I agree that $56K IS quite high for a poverty spec anything. In my case, I think I'm willing to pay the new car premium because for the first time I can remember, Toyota is offering a vehicle that I would have said is my ideal (before they even announced it last year): cloth seats, no sunroof, basic/brutalist design, but with the rear locking diff.

I mean no one buys a new car because it's a great deal, right?

 

[tacoshawn]

I personally believe the ‘Land Cruiser’ trim is slated as the volume leader. The 1958 is an entry point to build market awareness and put out a full-time 4WD with 2 lockers and 465lbft of Torque for those that want it.

Toyota has already build out their target mix. When that information is shared I think we will see the 1958 trim is ~25% of the mix, at most. We shall see.

I have both GX550 Overtrail and LC FE/LC/1958 places in line. I’ll keep all of my places in line until I get hands-on access to them.

Initial reaction is with the FE @ $74,950 I would go with a GX550 Overtrail or a Premium Package Land Cruiser trim.

I don’t need HUD, roof rack or think I need the 10-way leather trimmed power seats.

 

[rossagge]

If the demand is there for the new LCs, maybe it will get 100 & 200s pricing back inline for those of us looking at em. If it's not, then those of you who have the older LCs will hold value. I hope it's not the later, Haha.

 

[Jetboy]

Interesting way to look at it. I know I was considering a TRD Pro 5th gen 4R The last couple of weeks, but the price of the land cruiser trim has me at "why would I not just get the LC250 for less than 10k difference". Comparing tacoma to LC250 isn't really accurate since the Tacoma has always been cheaper than even a 4runner.

It'll be interesting to see what they do with the 4runner. They don't have a lot of wiggle room to make the higher optioned 4runners appealing over a LC250 or Tacoma.

I certainly don't have a crystal ball.

The old LC vs Tacoma was for pretty different classes of vehicle. Now they are pretty close to the same thing with different form factors. The SUV always costs a bit more. 4Runner has always been a little more $ than a Tacoma. But the 4Runner has also generally had a more feature rich vehicle with nicer interior at the same trim name. A limited 4Runner is a lot nicer than a limited Tacoma for example. Not sure how to compare a true apples to apples, but a Tacoma TRD OR crew cab is $44,395. With the SDM it's $45,600. Current 4R TRD OR is $45,950. With KDSS it's $46,700. They're within spitting distance. I'd guess next gen 4R gets about a $2500 bump. So the TRD OR with SDM would end up about $48-49k(?)

Unless the 4R gets smaller or somehow is otherwise handicapped, I'm not sure how it doesn't' end up offering a more product for less money. Especially if they end up on the same shared rolling chassis which is very possible.

 

[Fort9378]

I certainly don't have a crystal ball.

The old LC vs Tacoma was for pretty different classes of vehicle. Now they are pretty close to the same thing with different form factors. The SUV always costs a bit more. 4Runner has always been a little more $ than a Tacoma. But the 4Runner has also generally had a more feature rich vehicle with nicer interior at the same trim name. A limited 4Runner is a lot nicer than a limited Tacoma for example. Not sure how to compare a true apples to apples, but a Tacoma TRD OR crew cab is $44,395. With the SDM it's $45,600. Current 4R TRD OR is $45,950. With KDSS it's $46,700. They're within spitting distance. I'd guess next gen 4R gets about a $2500 bump. So the TRD OR with SDM would end up about $48-49k(?)

Unless the 4R gets smaller or somehow is otherwise handicapped, I'm not sure how it doesn't' end up offering a more product for less money. Especially if they end up on the same shared rolling chassis which is very possible.

I was going off of the take-home pricing of the 4th gen Taco being $50k+ for the TRD packages but I suppose it is unfair to compare msrp to take-home. I think they have to strip the 4runner some feature wise or it will just be a no-brainer to get an LC250 for the full time 4wd. The LC250 is also very feature-rich for a "base" offering (meaning before tech/premium packages) in the LC trim.

Obviously it's all hand wavy head math on my end. If a 6th gen 4runner is mid 50s (where the tacos already are) and a LC250 is low to mid 60s, the LC is a no-brainer. For the full time 4wd and all of the features. If you can get a reasonable 6th gen 4runner for below 50k then there's obviously still a market and a reasonable gap in pricing that would be appealing. I'm just not holding my breath for a mid $40k 4runner given the fact that it's even hard to find 5th gens in that range.

 

[Jetboy]

I was going off of the take-home pricing of the 4th gen Taco being $50k+ for the TRD packages but I suppose it is unfair to compare msrp to take-home. I think they have to strip the 4runner some feature wise or it will just be a no-brainer to get an LC250 for the full time 4wd. The LC250 is also very feature-rich for a "base" offering (meaning before tech/premium packages) in the LC trim.

Obviously it's all hand wavy head math on my end. If a 6th gen 4runner is mid 50s (where the tacos already are) and a LC250 is low to mid 60s, the LC is a no-brainer. For the full time 4wd and all of the features. If you can get a reasonable 6th gen 4runner for below 50k then there's obviously still a market and a reasonable gap in pricing that would be appealing. I'm just not holding my breath for a mid $40k 4runner given the fact that it's even hard to find 5th gens in that range.

The car market is in a bit of strange territory right now. Jeep is retroactively dropping MSRP on Grand Cherokees - which is something I've never seen before. $15k price concessions on new trucks. But at the same time people are paying $10k ADMs on specialty models. I'm not sure there's a clear direction on where this is headed. My guess on pricing is based in part on my gut feeling about where the economy is headed and the LC being in a bit of no-man's land. It's not really hitting the specialty Raptor/TRX market or the luxury SUV market. And it's not really hitting the high volume entry level SUV price range either. It's in the middle somewhere that it might get lost.

There isn't a base 4R with awd, so that's a hard one to compare. The only awd 4R is the Limited at $53k. But it does come pretty much fully loaded. The only options are power running boards and 3rd row seats. It maxes out with every option around $55k. If the next gen 4Runner Limited is loaded with AWD, hybrid, and a 3rd row for $58k - seems like the better buy to me. Again - this all assumes that it follows the Tacoma playbook and stays basically an evolutionary update, not a downsize to a Fortuner or something like that. <- that would make more sense to me in terms of building a complete lineup, but I don't see it happening.

 

[summitfever]

Seems that the premium option limits the color choice in the configurator; no Trail Dust or Heritage Blue with Premium select. *Thumbs Down*

I think the configurator is still very much under construction as it's available now and the entire look and feel has changed.

 

[malden]

Again - this all assumes that it follows the Tacoma playbook and stays basically an evolutionary update, not a downsize to a Fortuner or something like that. <- that would make more sense to me in terms of building a complete lineup, but I don't see it happening.

The pictures that have come out recently seem to show the Gen 6 4Runner as being about the same size as the Gen 5. Maybe it has been squared up a bit in the way of the Defender or 70 series. If the Gen 6 has the kind of charisma Toyota can come up with from time to time, it could be a worthy competitor.

 

[malden]

I personally believe the ‘Land Cruiser’ trim is slated as the volume leader.

Of the three Tahara products, the 4Runner will continue to be the volume leader at 150K plus sales leaving the 250 and GX as specialty premium branded versions depending on how much cash one wants to throw at a badge, styling and options. The 250 now sits at the top of the Toyota midsized line mirroring the GX position in the Lexus line. But the 4Runner will remain Toyota’s cash cow of the Tahara threesome especially if it captures a bit of the 300 series GR Sport charisma in its design.

 

[M1911]

I think the configurator is still very much under construction as it's available now and the entire look and feel has changed.View attachment 3562648

I couldn't find the configurator on Toyota.com. Where is it?

Never mind, I'm an idiot.

 

[TheLCProject]

I couldn't find the configurator on Toyota.com. Where is it?

Never mind, I'm an idiot.

I couldn't find it without following the links here earlier - and it wasn't in the matrix of vehicles like it is now.

Shouldn't surprise anyone that the flow of details and website updates match the actual vehicle rollout.

 

[M1911]

I couldn't find it without following the links here earlier - and it wasn't in the matrix of vehicles like it is now.

Shouldn't surprise anyone that the flow of details and website updates match the actual vehicle rollout.

View attachment 3562759

Yeah, that was the problem I had. The simple solution is to go to toyota.com, select "shopping tools" -> "build and price" -> "crossovers and SUVS". Then it is in the vehicle matrix. Build Your Own Toyota | Toyota Configurator - https://www.toyota.com/configurator/build/step/model/year/2024/series/landcruiser/?bap_guid=11f15c1a-8051-4fa3-b06b-599a5922cc1f

 

[NicB]

I’m interested in the Land Cruiser trim, but optioned the way I want it pushes it close to $70k. For ~$3k less I can get a similarly optioned GX 550 premium with the third row seat. I’d prefer the LC, but the GX seems like the better value. Have to do some more reading…

 

[M1911]

I’m interested in the Land Cruiser trim, but optioned the way I want it pushes it close to $70k. For ~$3k less I can get a similarly optioned GX 550 premium with the third row seat. I’d prefer the LC, but the GX seems like the better value. Have to do some more reading…

I'm starting to ask that same question. I sure would like the 23 mpg combined in the 250 better than the 17 mpg combined in the GX 550. But I suspect that the GX 550 will be more refined and have a nicer interior, and if that is just a few thoushand more...

 

[TWILLY]

Unpopular opinion: I think it'll follow the trajectory of the Gladiator truck - market premiums for a few months maybe a year and then stack up on lots and sell under MSRP from then out. I'm not sure the value proposition is there compared to a TRD OR Tacoma similarly equipped at $46k (non-hybrid) or low 50's with hybrid combined with being released right into the heart of the great reset in car pricing. It's not bad on MSRP. Just not sure the market is strong right now for this target price range when Toyota has other in-house options that are pretty comparable for less money. The 4Runner is going to be pretty interesting to see what comes out and how they price it in comparison.
I suspect we'll see LC250's by end of 2025 selling at invoice plus $1k. So - maybe $53-54k for a base model.

I agree, though the fade might take a bit longer, like two years.

In the long run, I expect it’ll be an odd bird. It doesn’t fit cleanly into the lineup because it was shoehorned in late as a result of execs objecting to nameplate termination in the US market.

It’ll be a great touring wagon, but also a bit larger, more boring and expensive than 4Runner or Tacoma, leaving it in a weird place.

 

[doc5339]

I personally believe the ‘Land Cruiser’ trim is slated as the volume leader. The 1958 is an entry point to build market awareness and put out a full-time 4WD with 2 lockers and 465lbft of Torque for those that want it.

Toyota has already build out their target mix. When that information is shared I think we will see the 1958 trim is ~25% of the mix, at most. We shall see.

I have both GX550 Overtrail and LC FE/LC/1958 places in line. I’ll keep all of my places in line until I get hands-on access to them.

Initial reaction is with the FE @ $74,950 I would go with a GX550 Overtrail or a Premium Package Land Cruiser trim.

I don’t need HUD, roof rack or think I need the 10-way leather trimmed power seats.

It is insane how close the LC First Edition and GX550 Overtrail+ are! It is only $945 more for the GX550 the way I have spec'd both vehicles.

 

[Fort9378]

I’m interested in the Land Cruiser trim, but optioned the way I want it pushes it close to $70k. For ~$3k less I can get a similarly optioned GX 550 premium with the third row seat. I’d prefer the LC, but the GX seems like the better value. Have to do some more reading…

Important to note the gx premium doesn't have rear locker or KDSS. I think there's a couple of other little things too. To get comparable features you really need to go to Overtrail. You also have to consider the premium package on the LC250 has multiple things that are options on the GX. When you do an apples to apples it's probably about a 10k difference.

 

[APIOQM]

This LC/GX debate is a little less complicated in Canada, where the price increase to Lexus is larger:

 

[NicB]

Important to note the gx premium doesn't have rear locker or KDSS. I think there's a couple of other little things too. To get comparable features you really need to go to Overtrail. You also have to consider the premium package on the LC250 has multiple things that are options on the GX. When you do an apples to apples it's probably about a 10k difference.

Agreed and fair point. I want those things as well but they are nice to haves vs. must haves as I won’t be wheeling (just using for outdoor activities (hunting, fishing, camping) where 4WD low and center locker is sufficient. That’s all my hundy had as well and I never had an issue. Need to do more research though and wrestle with what I need most. I prefer the LC to the GX.

 

[LazarusTaxa]

Yeah, seems crazy that the 250 and 550 are so similarly priced. I just created two builds online with the features I'd want, keeping them similar between the models, and they are <$1k different in price.. one for a 250 Premium and the other for a 550 overtrail.

With the fact that the hybrid isnt knocking the mpg out of the park (and has the battery hump in the cargo area), it's not an easy decision. Honestly, if it didn't say "lexus" instead of "land cruiser", I dont know that I'd consider the Toyota.

I think that's going to push a lot of people to Lexus over Toyota..