One point that some people fail to make regarding the small operations is the time, care and effort that goes in to a custom fabricated piece. Aside from the economies of scale there's also the individual attention to detail that may fade when doing mass quantities. "One-Off" products should be considered custom fabrication which merits top dollar, unfortunately the little guy is expected to compete with the big guns on price. The thought of paying less for a custom piece is absurd but everyone does it. It's not the simple matter of making a change, these parts are designed and engineered to work, be strong and last forever.
As an example it can be compared to having a home custom built. People accept the custom home will cost considerably more than a tract house and pay the difference because you get exactly what you want. That should apply to custom Cruiser products as well. I'm sure that if any of the big producers were asked to add this or that, move this to the other side or make it 2" higher their price would jump considerably. The time spent before the actual fabricating is extensive.
Just something I want to make others aware of and I also want to specify I'm speaking for myself though I'm sure none of the little guys would argue with what I've said.