I am not a battery expert, but I've done a lot of reading. Still, the forum members will correct me where I am wrong.
My understanding is that you will still want to get an auxiliary battery if you plan to have a lot secondary loads. For that, you'd want a deep-cycle battery.
AGM doesn't necessarily mean you get a deep-cycle battery. Although the marketing seems to state you can drive more stuff like navigation, dvd players, etc.
If you want to power stuff while the engine is off, you should look specifically for a deep-cycle battery and use that to drive your secondary loads. The starter battery is meant to provide a lot of current for the starter and keep storage power while driving. They are not meant to get to lower states of charge. In my system, I plan on putting a fridge, camp light, and a few connectors to charge my RC helis, phones, and fun stuff like that. So, I am setting up a secondary battery system with LiFePO4 which is meant to cycle to low states of charge.
Battery stuff is fun, but it requires you get an idea of your use-model. I would start there and then think about what system you want to setup.
On topic, I wanted the biggest cheapest battery for my starter battery. That happened to be a Costo/Interstate battery sized to Group 27F.