In some ways I think they all elect NOT to compete. Let Jeep do the Jeep thing, Bronco can do the Bronco thing, and Toyota will do their thing. People buy the brand as much if not more than the specific vehicle. Not universally of course, but I know I weight the brand when considering a purchase. I won’t ever want a Jeep and that makes me willing to accept some trade offs on a Toyota because of what it does offer and that it’s not a Jeep. Contrasting aesthetic and functionality makes you stand out. If you do the same thing, sure you may peel off some sales, but maybe you lose some too from people that don’t want a Jeep or Bronco or X or something that resembles X.I think Toyota is missing a market niche if they don’t have a removable top… like the original 4runner.
Look at all the Bronco/Jeepsters out there.
Why not collect some of them Customers along with the Karen’s and other 4runner buyers.