What happened to the Land Cruiser is what almost happened to the Porsche 911. The current 2023 911 owes its origins to and extends its life in the Porsche range from a 1965 911. 1965 a time frame similar to the FJ40. The 911, while keeping its traditional shape, was modified and improved over the decades but the essential DNA of the vehicle remains immutable. There was, however, a time when an American CEO of the Stuttgart firm decided to end the 911 and replace it with a monstrously ugly thing called the 928. Luckily for 911 collectors and enthusiasts world wide, the Porsche family interceded, fired the CEO and kept the 911 (and in doing so, probably saved their company.) With the 911 firmly in the bank, Porsche went on to innovate, diversify their line with SUV’s, 4dr sedans, and budget models. If in 2024 Porsche announced it was coming out with a new 911, and the thing turned out looking like a Miata, a Celica or any one of half dozen other cars, UNESCO would probably step in to protect the 911 as a vital artifact and cultural icon of humanity.
But when the Toyota CEO, way back when, decided to ditch the FJ40 there was no family defending its forefather’s honor to save it. Imagine for a second what a modern 2023 FJ40 updated and modernized over the decades while keeping the same iconic shape (like the 911) would be like. It would be all the seven wonders of the Offroad world rolled into one. Keeping the FJ40 and modernizing it would not have stopped Toyota from competing in the “station wagon”, “bus” or “van” business and make all manner of suburban friendly SUV yuppie craft just like Porsche diversified its line. It didn’t happen. The FJ 40 was lost. UNESCO did not intercede.
Sadly, for some of us who have driven many hundreds of thousands of miles in the great Toyota off road machines, the sad news of this week was like a large dose of salt in a very open wound, insult heaped onto injury, Many of the readers here, who have probably never even seen an FJ40 much less driven one, only know the station wagon era of Toyota. It’s not their fault that their parents waited forty or fifty years too late to birth them. If one has only been followingToyota the last ten or even twenty years, the badges FJ40 or FJ70 must necessarily have only symbolic as opposed to visceral and physical significance.
So the great warrior Land Cruiser aflame on the sacrificial pyre of mediocrity will make its last slow journey to Valhalla. And if ever there was a more graphic and poignant image of this “Twilight of the Gods” passage it is Toyota’s own resplendent and apocalyptic teaser. To the victor goes the spoils and a spoiled Land Cruiser is your prize. But the memory of greatness is never vanquished and will remain in the hearts of many of us.
Land Cruiser RIP.
View attachment 3368299