Yes, it is very hard to tell what Toyota’s mission is after two pretty disastrous reveals. And if their intent turns out to be commercial seppuku, as it appears to be, many of us hope that it is as slow, and drawn out a process as possible and covered live on NTV worldwide.
Its hard to tell what the Prado/LC is aimed at because it looks like just about everything and nothing, but a good guess may be Telluride. They may as well have Kia make them. And I am convinced they will not sell well in a hyper saturated market; and imagine a good strategy would be to wait a year to grab one at give away prices as they accumulate on lots worldwide.
No one I know, all devoted LC followers for generations, will buy the new Prado simply for the fact that they were not inclined to buy the old one either. Most of them are Range Rover owners now. They went kicking and screaming, but had no choice. They were pretty much forced to buy a Prado or a Toyota Land Yacht instead of a Land Cruiser, so they went to the dark side of the force and went Range. At least that boat has some snob appeal.
Though I do not know much about the car, I am less worried about the GX because it seems to have a following in the States and some brand loyalty. And purely from an aesthetic point of view, the 550 is a massive upgrade. But like the new Prado, it will be DOA in Europe.
Toyota is not interested in the off road market. They have no intent to go after Bronco, or Wrangler (or INEOS). Has the message not been received loud and clear after literally decades of neglect now?
Toyota is quite perplexing these days...
Despite the reliability issues, the bronco is the most interesting vehicle in that off road segment and its sales show that.
I really don't need the new LC to be a bronco or bronco competitor as so much be interesting and be given a reason to buy one. I am totally fine with the form factor of GX/LC as long as its at a price point that makes sense.
The 4R/LC/GX/LX all feel like minor tweaks to the same vehicle and there really is not a substantial difference between the group. I like the GX overland concept but if feels closer related to a TRD Sport option than a TRD Pro. Is that a deal killer, no, but if the LC does have a TRD option but they end up putting the Tacoma engine in it. Thats going to be a hard pass on both vehicles for me.
I would like for Toyota to provide a brief 3 to 4 sentence video game style description on what is a GX, or LC, or LX or 4R, what is the value proposition of purchasing that vehicle vs the 3 other vehicles in that they sell in that class, because as a long time toyota owner, I really don't know. Outside of being able to call GX owners brokies, what am I getting with a luxury LX over a luxury GX? And the same thing applies to a GX over an 250.?
I know that if go from say something like an F-150 Tremor, to a Raptor, to a Raptor R, I am getting something tangible for that price increase.
Tremor, Solid Offroad trim variate of the F150.
Raptor, Tremor with an overbuilt suspension.
Raptor R, Raptor with a super charger.
For toyota
4runner, Great suspension, underpowered motor
LC Great suspension, better motor
GX Lower tier suspension, with nicer seat covers and panoramic roof
LX Factory Suspension can be equipped with nicer captain's chairs, but you don't get a panoramic roof because reasons. have to spend over 100k to option out of 22inch wheels.