To keep things in perspective:
-average transaction price these days on all new car and truck transactions is around $48k. The 250 starts at just $7k more in theory, and is built on TNGA-F which is optimized to spread out development costs as much as possible.
-The price after inflation for a new 200 series LC would be $93k, almost double. Program budget to build in quality would also be higher.
-The used 200 market is fierce and its profits are not realized by Toyota or its affiliates. Why not tap that market with a rig that costs the same as a used 200, get a bunch of new owners into the brand, who may purchase other products? These new buyers will forgive the quality sacrifices after proudly purchasing a new rig with factory backed platform and deeply integrated aftermarket support.
-Previous gen owners have their legendary rigs to themselves without speculators ruining the landcruiser enjoyment factor for new would be owners.
-perceived value would be on the owner. Land cruisers are synonymous with quality, dependability and reliability. However to reap those benefits you need to keep an LC till its proverbial wheels fall off. These days, most folks are not doing that. Keeping it past the warranty is a struggle, and if you look at the new car ownership trends 87% of all new Toyotas are leases. When you get into BOF/6K lb weight class owners tend to lease even more. Why engineer in decades of longevity when the first sale, where the company can realize profits wont keep it pass 24-36 months.
-average transaction price these days on all new car and truck transactions is around $48k. The 250 starts at just $7k more in theory, and is built on TNGA-F which is optimized to spread out development costs as much as possible.
-The price after inflation for a new 200 series LC would be $93k, almost double. Program budget to build in quality would also be higher.
-The used 200 market is fierce and its profits are not realized by Toyota or its affiliates. Why not tap that market with a rig that costs the same as a used 200, get a bunch of new owners into the brand, who may purchase other products? These new buyers will forgive the quality sacrifices after proudly purchasing a new rig with factory backed platform and deeply integrated aftermarket support.
-Previous gen owners have their legendary rigs to themselves without speculators ruining the landcruiser enjoyment factor for new would be owners.
-perceived value would be on the owner. Land cruisers are synonymous with quality, dependability and reliability. However to reap those benefits you need to keep an LC till its proverbial wheels fall off. These days, most folks are not doing that. Keeping it past the warranty is a struggle, and if you look at the new car ownership trends 87% of all new Toyotas are leases. When you get into BOF/6K lb weight class owners tend to lease even more. Why engineer in decades of longevity when the first sale, where the company can realize profits wont keep it pass 24-36 months.
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