The engineers who developed your engine (any engine really) specifically designed them to run at an 'optimum temp range' that is percisely the range which your 50/50 coolant operates in. Ask any 80 series guy who knows the engine code of the...
1997 LX. The transmission cooler is actually in front for the radiator on the driver side. 242K miles. Time to replace it all the fins are bent and it is not letting air through to the radiator
Here is my LT1 with a 10 speed in my 80, I used Torfabs stuff and it went in like a charm
Here is a good little video my buddy Mitch at Swaptimeusa made while we were out in Colorado
If you don't want to buy one, or don't think something is "worth it", or you think you can build one yourself for cheaper, then go ahead and do it, and allow the person selling these to go about their business—it's pretty simple.