I've stayed silent so far, but I think I'll chime in now. I have a MileMarker hydro unit on my BJ-42 and I love it. I won't deny that as far as electrics go, the 8274 is a fantastic unit; however, one of the factors I consider important is to look at your vehicle's powerplant. If you have a diesel under the hood, that is usually NOT the source of offroad troubles. That mill will be turning. With a gasser, there may be more imperatives in having an electric winch. IMHO, there is more opportunity for a gasser--even a finely crafted, tuned, & prepared gasser--to fail when out in the boonies. If you have no powerplant in operation, you have no self-recovery unless you go electric. Lots of things might break on one of my cruisers and get me stuck, but more than likely the oil burner engine will still be chuggin along and will be there for me to power my hydro unit. I am not competing in some offroad race that demands that I have Olympic record breaking line speed. I like steady, safe recovery and my MileMarker does fantastic, thank you very much.