I have a 12k Badlands on my FJ40 the internationals are an exact copy of the Mile Marker. Everywhere i've looked synthetic line with a fairlead runs around $150 plus a wireless remote is another $40. Plus I am in CA and Summit racing doesn't charge me our 8.5% sales tax and delivers to my door for free

There are actually parts available for the TJM as well. If you look on Summit they are closing everything out but they used to carry everything you needed to assemble the entire winch piece by piece. There is a TJM dealer in LA a couple hours away from me that says he carries all parts and can do warranty service on them. They come with a 3 year as opposed to the Badlands 90 Day(Like either if them will fail in 90 days lol).
Couple other differences I notices
Badlands is 6hp this one is 7hp
Badlands Gear Ratio is 265:1 this one is 212:1
I could have gone really ching chong meow and ask about this thing lol.
X-BULL 12V 12000LBS Electric Winch Towing Truck Trailer Synthetic Rope Off Road | eBay
My friend bought one of the $180 ebay 12k winches and next to my Badlands it looks identical. He uses it daily to pull broken forklifts, bobcats and tractors onto his flatbed. He has had it for a little over a year and is happy with everything but the battery cables it came with had the insulation rot off already haha.