I'll probably step on some toes and bend some noses out of shape with this... But it won't be the first time.
Personally... Overlanding seems to be a term that was invented by and for people who need to impress the less knowledgable with how... "Overlandy" they are. It needs to be forgotten and ignored. People should stop worrying about the need to label every little thing they do so that they can glamorize it for their social media BS or forum story telling. "Overlanding", "Hard core overlanding", "The true spirit of overlanding". ... (Insert sounds of retching and gagging here) It is all the same. Attempts to make road trips and campouts seem daring and "adventurous". When it becomes more about the vehicle and the gear than it is about where it takes you and what it lets you do... the point has been missed. If you self label using the word overland you are usually outing yourself as one who has. At the very least.
I have seen so many "bikini clad GF watching the sunset with all my cool name brand BS staging the setting" posts on instagram and similar places that I am almost hating bikini pics!

Or the greybeards of local weekend vehicle clubs of whatever brand affiliation letting newbies tag along with them as they spend the night camped in a designated campground in a national forest 30 miles from home... talking about "teaching the yunguns how to overland". (Seriously the cringe you can find on Youtube!)
Even worse are all the vendors catering to all the wannabes and pousers. Selling any and everything they can cram on their website and watching it fly off the shelf the instant they slap the word Overland on it. They have it figured out "If you market it, they will buy"
Mark...