Let's imagine that someone has decided to buy you a new Bronco. You'd go to the Ford dealership, place the order, and put down the deposit. Several months later they'd call and tell you that your vehicle didn't make it into production during the model year. You can’t get your deposit back, but you can get a base model of the next model year for $15k more than what you'd expected it to be.
I'm not sure it’s actually that bad, but I haven't been very impressed with the way Ford has taken care of their customers. Especially the folks who pre-ordered.