You can't get mad at the customer for playing the game when the dealer created the game. And, that game has gotten out of hand recently - Broncos, 'Vettes and other "rare" vehicles with massive "Market Value Suggested Price" stickers (dealer addendums), then the pandemic supply issues took that to a whole new level.
Window etching, service plans, (maintenance, dings, paint protection, interior protection) warranties... anything to bake in more profit. I get it. The internet made it easy to see the cost of cars. Granted, not all buyers see the loaded cost, e.g., PDI, shipping, etc. But the info is out there.
Used cars are even worse. We have NO idea what a dealer paid. Arguably, it's not any of our business. But if Dealer A "stole" a car on a trade and dealer B overpaid at an auction, how much room there is in that price is only discovered by negotiating... back to playing by the rules that the dealers (long ago) set forth.
On new cars, where MSRPs are just a made up number that no one is following, like those you mentioned, or the new LX600 for example, it's all about supply and demand. There was a situation where money kept flowing and supply was "supposedly" choked, and that situation created a bubble, either real or manufactured, that allowed dealerships to charge whatever they wanted for the product regardless of the suggested price.
Regarding the optional products, all are optional and they're given to you as a customer to choose if you need them or not. All those products will make the finance amount higher, meaning that the higher bank's finance charge will benefit the dealership some, and also will have some kickback to the dealer as profit, which will eventually even out a flat sale, so a dealer can advertise lower and still survive. If a person signed a contract without looking at it, then it's on them.
I've been a finance manager for 12 yrs and finance director at a big dealer for 6, and I still get F&^% every time my wife takes me to rooms to go for a new couch!
I never dealt with new cars, I'm not a 'corporate" type, so my business is used only. And yes, we USED to make a killing, before the smart phone became mainstream.
We pay a pretty penny on systems that allow us to price a vehicle based on local and national market values, before the car is bought we know what price we should ask for it to be competitive in the market, either if at auction or as a trade in, AND you can't blame a business that tries it's best to make a bigger profit. So if we "steal" a car in trade, we still going to publish it at a competitive price and try to get that difference as profit.
What business isn't trying to reduce material cost to increase profit of finished product??
BUT.. to OP, since this car is sold by a Toyota franchise dealer, and it's an OLD car (we look at it as new to us, but anything with over 5 years on the road is considered old and 10 yrs is Very old) probably it was a trade in, and you can check that fact either by asking the sales rep, if he has a clue, or search for yourself with the vin number through your state's data (easy in FL, not sure elsewhere). Carfax sometimes publishes if this car was an auction sale too..
IF it was a trade in, you might be able to lower their initial asking price a bit since they just want to move it to close the initial deal it was traded in for, that's if it didn't receive too many inquiries from different customers. IF it's a hot car, forget it, they'll wait for the one that will pay in full.
If it was an auction car, that means THAT specific Toyota dealership is Very short in inventory to be looking at 15yo cars, and they won't play your game so much..
Alright another Q: if you have a car at 150k with no timing belt, everything else looks okay - what do you do? Is that a no go?
If it doesn't have a record of a timing belt done recently, I'm guessing that's your question since without timing belt it won't start..
I'd consider it a baseline. You're buying a very used car, base lining is priority if you want it to last, and I'd prefer to do it myself while checking for other items that might need refreshing, than giving it to a dealership that's looking to cut corners on expenses just to stick a sticker on the filter box.