Well, I gotta be the most naive of them fools then...
I did the Smart buying thingy. In Toyota website, you can select the dealers that "offer" the Smart buying option. So I did sorted on them and found a First Edition. I followed all the steps. The truck is offered at MSRP plus some of the "extras" but not stated mark up. I got contacted by the dealearship first by email, and then confirmed that they could call me, I gave them props and good mark for that, for following procedure of not calling until I said call is ok, it couild have been text or email. Anyways, long story short, I got a call and sure enough, $15K mark up ! The guy was very polite and I politely explained to him that I am not buuign that and that with that behaviour, they are loosing costumers. Explaoned to him that I know they are making money already and then some; and that marking up vehihcesl is bad, specially to a costumer that only have owned Toyotas since living in this country. Also, that I have a well sorted 2013 and hence I won't trade as I know I will make more outside, and that people like me are buying Broncos and tjat I was "this" close to get one - no kiding here, they look great and MT for the win LOL- Anyways, guy kept my info in case.
I am VERY disapointed with Toyota for allowing this crzy $it, and for dealers to do this.