first, cars aren’t really an “investment”.
second, I've got both trucks and like em for what they are. in terms of cost of ownership, here's some numbers for you as an example (my estimates off the top of my head), your mileage may vary of course:
2015 4R SR5 4x4 bought new from dealership and now have about 68k miles on it. first 2 year maintenance was included.
difference between what I paid and what I can realistically sell it for today is about $11k.
mods/upgrades I've added include wheels ($400), tires ($700), upgraded steps ($100), seat covers ($200), standard maintenance at dealership ($320), alignment ($60), diy front brake pads ($50).
So over 4 years, that would be about $13,010 for the 4R
2005 LX470 bought used 3 years ago with about 148k miles and currently have 162k miles.
difference between what I paid and what I can realistically sell it for today is about $4k.
mods/upgrades I've added include some baselining ($400), sliders ($800), seat covers ($200), steering wheel cover ($40), custom roof rack ($300), tires ($1000), replaced one front axle ($350), reboot kit for existing axle ($50), rear sleeping platform ($100), standard diy maintenance ($200), alignment ($60), replacement sunroof seal ($50).
So over 3 years, that would be about $7550 for the LX
But then you have to account for the MPG difference...over 68k miles, that's about $4500 that would be spent more in gas which puts total for LX closer to $12,050.
not much of a difference in terms of $ in 3/4 years of ownership.
now for the subjective part...the land cruiser is built like a tank and drives like one. I drive it pretty conservatively else i would see my mileage drop below 12mpg city. love driving it, love how comfortable it is, love the size. I manage about 16mpg on the highway. the 4R feels smaller and faster (it will move if u are more aggressive with the pedal), more maneuverable, and easier for my wife to drive. it is also newer and has more technology compared to the LX. I get about 18mpg city and 21mpg highway. both have been very reliable and we'll probably keep both for a long time...planning to eventually pass the 4R to my now 10 year old as her first car.
in my part of town, there are a bunch of LC/LX and 4R's but it's definitely not the most popular SUV's...most like the car like ride of others makes such as the RX350, Benz, BMW, Highlander, etc., versus actual trucks.