Stud development since that time has focussed on making them lighter, and getting them to cause less road wear and to last longer. Studs have not been redesigned for purposes of traction improvement since that time.
There has been substantial development in winter tire rubber compounds, which are advancing year on year. Drive a studless tire from 1999 and one from 2020 and you will feel a remarkable difference. That studless tires were able to exceed the performance of studs, even way back in the mid-90s, should be pretty telling.
That is inaccurate. Nokian has been improving studs for both grip, longevity, noise, and tread placement for years (and recent changes to tread placement has greatly improved the grip performance of their studded tires). And now they have studded tires with glass beads, etc. in them, that provide some of the benefits from the Bridgestones, with the advantage of studs. They have studs with air type cushions developed in the past four years designed to improve grip and lower road noise, and have also changed the metal and shape of their stud for better ice traction and longevity.
One of the coolest things Nokian has done is created a hybrid tire (not distributed for consumer use) that can activate or deactivate the studs remotely. Not sure if it will every come to market due to likely cost, but Nokian is constantly trying to improve their stud technology.
As I said, I run both studded and studless, and both are great. I've only run studs since I moved to EA WA with regular trips to the ID panhandle and MT for skiing, etc. And those trips are usually with the studded tires, as I have found them to perform better. If I lived in most of the lower 48, I wouldn't get studs.
I never used to run them until my wife had a horrible experience with KO2s on ice. I figure if I was stacking and storing winters for her, may as well do the same for my rigs.
I think a lot of people confuse old school studs with modern studded tires. Adding studs to some winter tires will not give you the performance of prestudded Nokians.
One thing that amazes me with people and tires, is how so many people get on a soapbox for a certain brand or tire type without having run many other brands. One of these in particular is KO2s. Horrible winter tire, but many people think they are amazing (yet haven't run others to compare)...
I've pushed Falkens on here regularly, after being one of the few people that have run a large number of other ATs (off the top of my head I've owned KO, KO2, LTX, Duratrac, AT3, AT/3s, Discoverer M+S, and ST MAXX (I only owned the ST Maxx on a rig I sold quickly after installing, so not a lot of personal data), Blizzaks, Nokian Hakkas and others. I hear good things about a few other tires, but don't chime in because I don't have experience. Of all these, the Falkens are probably the best for the buck, and have the best winter traction of ATs other than maybe Duratrac.
Unless you have personally run newer Nokians and have seen how well they perform, how much can your opinion be worth?