Wow. It looks like their biggest advertiser in the category - Warn - got its ass kicked and the mag' had to figure out how to fix it.
"Okay guys, where did the Warn shine!"
"Uhm... The box it came in is nice"
"Yeah, and its got a nice power cord"
"Great! This is great guys. What else?"
"Ooh! The stickers on the winch are easy to read!"
Seriously, look at the point system - "Exterior Labeling" is more important than "Speed and Efficiency"
"Okay guys, where did the Warn shine!"
"Uhm... The box it came in is nice"
"Yeah, and its got a nice power cord"
"Great! This is great guys. What else?"
"Ooh! The stickers on the winch are easy to read!"
Seriously, look at the point system - "Exterior Labeling" is more important than "Speed and Efficiency"

job would it be to DIY install a new synthetic line to my Warn VR12000?