I would think 36k does not get you a very well decked out 2010 4Runner.
The LC200's have 2 option packages available in the US. However, 90% of them out there have opted for the extra package. So really you're dealing with one price new.
As far as the fair price for a vehicle, check out Edmunds, NADA, and KBB. They will all have different values but the true value lies somewhere in the middle. You can even print all 3 of these out and bring them in as ammo in your price negotiating. Edmunds is usually low and KBB very high.
I actually did get my 2011 4Runner Limited 4x4 with every option available for $36K, including dealer options such as ceramic window tint and remote start
I got my 2006 LC200 for $64K, every option including dealer options such as tint, side molding and remote start. I believe that was $10-12K less than MSRP.
I've bought 5 vehicles all at dealer invoice or less (all fully loaded) (2005 Cadillac SRX, 2005 Lexus RX330, 2006 Ford Explorer, 2008 Toyota LandCruiser, 2011 Toyota 4Runner).
When gas is $4 a gallon, cash talks. Haggling is an art. It takes experience and a strong understanding of the market. Understanding the rebate options available, manufacture incentives (both dealer to customer and manufacturer to dealer), holdbacks, etc. helps greatly. Also, many dealers get kickbacks for a quantity margin. If they are close to the next bracket, they will sell at invoice just to guarantee the kickback. The trick is also talking to the right person up front. Know what the dealership has on their lot before walking in the door. If you have to order, you'll never talk invoice. It greatly matters how long a vehicle has been on the lot. If you know the exact VIN of the vehicle you want, try walking into the dealership with a wad of cash for the invoice price (which you already know because you looked it up) and see if they'll accept. If not, walk and leave your number. Wait 2 weeks -- if they haven't moved the vehicle by then, they'll call
Oh, and DON'T EVER TAKE YOUR WIFE. The last thing you need is for her to make a comment such as "I love this car and want it so bad!". Sales people KNOW that men will do just able anything the please their wife. This means that they know she wants that car and does not want to let it go. This will raise the price
Instead, have about 3 vehicles from different dealerships that you are looking at. Even if you KNOW you really only want one of them, talk the talk and pretend to walk the walk. Along these same lines, you never can show that you are overly excited about a specific model. I bought my '11 4Runner sight unseen. It was sitting in the showroom. The sales guy wants to know what you think about it, but don't let him. In fact, don't even walk over to the car and look at it or test drive it. If you know you want it, just sit down and talk numbers. Tell him your time is way to valuable and you want this car at invoice or you'll walk. This shows that you are serious and ready and aren't going to tolerate any games.
Hope this helps a tad
