We just went from North Dakota to Gainesville Florida (2k miles) and that coolbox was amazing! It kept drinks and snacks very cold all the while making it easily reachable for my wife. It truly is not for most, and for those it is wasted space that could be utilized better. For us, I would not give that thing up for anything.
To each their own...
To each their own...
What I like most is that you can still cram some cans/boxes of drinks under it to keep some stuff cool.